AOT to hit Dan Murphy’s shelves later this month

AOT to hit Dan Murphy’s shelves later this month

We're delighted to share that Act of Treason Australian Agave will be at Dan Murphy’s this month.

It will be stocked in all Dan Murphy’s outlets nationwide and also selected BWS stores aligned with consumer tequila/agave consumption.

The ranging agreement marks Act of Treason’s first major retail distribution agreement and complements the ongoing work to grow the brand’s on premise(bars, clubs, hotels, cafes, etc) footprint in key strategic locations along the eastern seaboard in Sydney, Brisbane, Whitsundays and Melbourne.

This news comes after Act of Treason won goldmedals at the three most prestigious international spirits competitions in Mayand was named the World’s Best Speciality Spirit at the World Drinks Awards.

As well as gold at the World Drinks Awards, Act of Treason was awarded gold at the San Francisco World Spirits Competition and scored 95 points at the International Wine and Spirit Competition in London to complete a clean sweep at the year’s most coveted global spirits competitions.

TSI CEO, Trent Fraser, said:

“We have been overwhelmed by the response to Act of Treason since it was launched in January. This announcement, along with the recent gold medals in San Francisco and London, are significant milestones in our ambition to build an Australian Agave category led by Act of Treason.

“We are grateful for the opportunity to showcase Act of Treason in Dan Murphy’s and BWS as our first retail partnership and look forward to working with the Endeavour team on a successful, ongoing relationship.”

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Single-estate, Coastal Australian Agave from the Queensland Dry Tropics.
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